Broadway Block, Downtown Long Beach

The brief

Onni Group was taking Broadway Block to market before construction was finished. The project is a mixed-use residential development in Downtown Long Beach, California.

They needed one set of exterior visuals that would work in four places at once: the development website, printed catalogues, outdoor banners and social media.

What we worked from

We received the Revit model and the architectural drawings, including the material schedule. There was no photography and no site visit. Every material in these images comes from the architect’s specification.

What we delivered

Four exterior views:

• the residential tower seen from street level
• the amenity deck and pool
• the block in its downtown street context
• a detail of the facade and the entrance canopy

Each view was finished in post-production, so the same image held up on a printed banner and inside a social post.

Why it matters at this stage

When the drawings are ready but the building is not, the rendering is the only thing a buyer or an investor can actually look at. It has to sell apartments nobody can walk through yet. That is the whole job.

Project details

• Client: Onni Group
• Location: Downtown Long Beach, California, USA
• Project type: Mixed-use residential development
• Year: 2022
• Scope: 4 exterior views, post-production
• Source material: Revit model, architectural drawings, material schedule
• Used for: development website, catalogues, outdoor banners, social media
• Service: 3D exterior rendering
• Studio: 3dvisdesign, architectural visualization since 2012